Disciplined, goal-aligned fund investment for every investor — from systematic SIP investing in mutual funds to sophisticated Alternative Investment Fund (AIF) access for HNIs seeking beyond-market returns.
Mutual funds remain the most accessible, diversified, and tax-efficient wealth creation vehicle available to Indian investors. The difference between average returns and outstanding long-term outcomes lies almost entirely in fund selection, portfolio construction, and the discipline to stay invested.
As an ARN-registered mutual fund distributor and ARN-registered investment advisor, we advise on the complete spectrum of mutual fund categories — equity, debt, hybrid, tax-saving ELSS, international funds, and sectoral/thematic funds — building portfolios aligned to your specific goals, time horizon, and risk profile.
Our advisory goes beyond simple fund recommendations. We review your complete financial picture, design a portfolio strategy, execute systematic investment plans, monitor performance, and rebalance when required — delivering the consistency and discipline that separates wealth-creators from average investors.
We are registered with AMFI (Association of Mutual Funds in India) as an ARN-registered mutual fund distributor. This authorises us to distribute and advise on mutual fund products across all AMFI-registered fund houses in India. Our advisory is governed by market authorities's Investment Adviser regulations, ensuring your interests come first.
Every fund recommendation is tied to a specific goal — retirement, education, home purchase, emergency corpus — with the right fund category, tenure, and expected return profile matched accordingly.
We continuously track fund performance against benchmarks and category peers — initiating switch recommendations when a fund consistently underperforms or when your allocation drifts from target.
Fund selection accounts for tax implications — LTCG, STCG, dividend taxation, and indexation benefits — to maximise your after-tax returns within the portfolio.
Quarterly reviews of your fund portfolio covering performance attribution, allocation drift, and recommended changes — with a clear rationale for every action taken.
Market-linked growth funds investing primarily in equities — the engine of long-term wealth creation for investors with 5+ year horizons and moderate to high risk appetite.
Fixed income funds providing stable, predictable returns with lower volatility — suitable for capital preservation, short-term goals, and as a portfolio stabiliser alongside equity.
Balanced funds combining equity growth and debt stability in a single instrument — ideal for moderate-risk investors seeking equity participation with built-in downside protection.
Equity Linked Saving Schemes offering Section 80C deduction of up to ₹1.5 lakh per year — the only tax-saving instrument that combines equity returns with a short 3-year lock-in.
Geographic diversification through funds investing in global equities — US, Europe, emerging markets, and global thematic ideas — providing currency diversification alongside return potential.
Highly liquid, near-zero-risk funds ideal for parking emergency reserves, short-term surpluses, or funds awaiting deployment — earning higher returns than a savings account.
SIP is the most disciplined and proven path to long-term wealth. Invest as little as ₹500 per month — automatically, every month — harnessing compounding and rupee-cost averaging.
Alternative Investment Funds (AIFs) are the regulatory authority-regulated pooled investment vehicles that invest in asset classes beyond traditional equities and bonds — including private equity, venture capital, real estate, hedge funds, and distressed assets. They are structured to provide sophisticated investors access to high-return opportunities not available through conventional market instruments.
As a wealth advisory firm serving HNIs, we facilitate access to ARN-registered AIF managers across all three AIF categories — helping clients evaluate, select, and allocate to alternative investments as a component of a diversified wealth portfolio.
AIFs are regulated by market authorities under the the regulatory authority (Alternative Investment Funds) Regulations, 2012. The minimum investment is ₹1 Crore per investor (₹25 Lakh for employees of the AIF manager). Suitable only for sophisticated, high-net-worth investors who can withstand illiquidity and capital risk.
Category I AIFs invest in sectors with positive economic and social spillovers — early-stage start-ups, social ventures, SMEs, and infrastructure projects that government policy encourages.
Category II AIFs invest in unlisted companies through private equity and private debt strategies — targeting returns significantly above public market benchmarks through access to pre-IPO and growth-stage companies.
Category III AIFs employ complex, sophisticated trading strategies — including leverage, long-short strategies, derivatives, and multi-asset arbitrage — targeting absolute returns independent of broad market direction.
AIF Risk Disclosure: Alternative Investment Funds carry significantly higher risk than conventional mutual funds. They are illiquid, subject to capital loss, and suitable only for sophisticated investors with a long investment horizon and high risk tolerance. Peacock Wealth Management advises on AIF selection and allocation — all AIF investments are executed through ARN-registered AIF managers. Minimum investment: ₹1 Crore per investor as per applicable market regulations. Please read all AIF placement memorandums and PPMs carefully before investing.
We begin by understanding all your financial goals — their timelines, priority, and financial requirements — along with your income, existing investments, and risk profile.
We design a fund portfolio mapping each goal to the right fund category, asset allocation, investment amount, and SIP schedule — with built-in rebalancing triggers.
Using our research framework — covering performance consistency, fund manager quality, expense ratio, portfolio construction, and risk metrics — we select the best funds in each category.
Quarterly portfolio reviews tracking performance vs benchmarks, category peers, and your goals — with rebalancing recommendations and fund switch advice when needed.
* Illustrative estimate based on assumed 12% CAGR. Actual returns vary. Past performance is not indicative of future results. Mutual fund investments are subject to market risks.
Important Disclaimer: Mutual fund investments are subject to market risks. Please read all scheme-related documents carefully before investing. Past performance is not indicative of future results. Returns are not guaranteed. The value of investments may go up or down and investors may receive less than the amount invested. Peacock Wealth Management is an ARN-registered mutual fund distributor and a ARN-registered investment adviser. Our advisory recommendations are based on your individual financial situation — they do not constitute a guarantee of returns or a promise of suitability. AIF investments are suitable only for sophisticated investors; minimum investment ₹1 Crore. ELSS 80C deduction is subject to the provisions of the Income Tax Act, 1961. Please consult a tax advisor for personalised tax guidance.
A mutual fund distributor (ARN holder) earns a commission from fund houses when they sell mutual fund products. A ARN-registered investment adviser charges a fee from the client and must act in the client's best interest under a fiduciary standard. Peacock Wealth Management holds both registrations — we offer advisory-led fund selection with full transparency about our fee structure and any distributor compensation received.
There is no universal answer — it depends on your goals, income, and existing savings. A practical starting point is to invest 20–30% of your monthly take-home income in SIPs. However, the right amount is determined by working backwards from your financial goals (retirement corpus, education fund, home down-payment) with appropriate return assumptions. Our advisors can conduct a goal-based SIP calculation for your specific situation.
Most mutual fund schemes allow SIP investments starting from ₹500 per month and lump sum investments from ₹1,000. There is no maximum limit. ELSS funds (for 80C benefit) also start from ₹500/month. AIF investments, by contrast, require a minimum of ₹1 Crore per investor as mandated by regulators.
Yes — most mutual fund schemes are open-ended and redeemable at any time at the prevailing NAV. Exit loads (typically 1% if redeemed within 1 year for equity funds) may apply. ELSS funds have a mandatory 3-year lock-in from the date of each SIP instalment. Certain debt funds may have exit loads for short holding periods. Liquid and overnight funds can typically be redeemed within 1 business day.
AIFs are suitable for high-net-worth investors (HNIs) who have already built a diversified core portfolio of traditional assets (equity mutual funds, debt, PMS) and are looking to allocate a portion (typically 10–20% of their investable wealth) to alternative strategies for higher return potential or portfolio diversification. They require a long investment horizon (3–7+ years), high risk tolerance, and the ability to withstand complete illiquidity during the fund tenure. Minimum investment is ₹1 Crore as per applicable market regulations.
For equity mutual funds: gains held less than 12 months are taxed at 20% (STCG); gains held beyond 12 months above ₹1.25 lakh threshold are taxed at 12.5% (LTCG). For debt funds purchased after April 2023: gains are taxed as per your income tax slab regardless of holding period. ELSS maturity proceeds are subject to LTCG tax beyond ₹1.25 lakh. Please consult a Chartered Accountant for personalised tax planning as rates and rules are subject to change.
Whether you are beginning with your first SIP or exploring AIF opportunities — our advisors will guide you to the right investment for your goals.